Yalmar Solutions was established, combining the best of technology and financial expertise to deliver a best-in-class, fully outsourced offering covering all assets across investment portfolios.
Yalmar spent years designing an investor portal, aimed at Family Offices, Venture Capital Firms, and Investment Managers. It's main focus was to spend more time focusing on managing important investments, rather than wasting time building outdated spreadsheet reports.
Before our partnership with Yalmar, they relied solely on word-of-mouth & referrals - strictly in Scandinavia.
Since they had a lean team of 4, they struggled to allocate time to marketing their product, and putting it the faces of their ideal customer profile.
Yalmar provided us a healthy amount of information based on their target market: what worked for them so far, what didn't work, what language to use, who to target, why target them, and so on...
This was extremely valuable to A-SALES, being able to double down on the market research, and use pain point hitting first liners in our cold outreach - that actually resonated with the prospects; Since Yalmar knew their market inside out.
We were able to come up with unique angles, such as offering free trials to their platform, benchmark analysis and a few more to mention.
We began our outreach in Scandinavia. The response was very positive, establishing an excellent Lead-To-Meeting ratio.
At this point, we got a boost of confidence, and explored the UK Market too. However, we noticed it was a lot more sophisticated (we expected this, and took a few unique angles, to lock in more meetings.)
Judging from the response of the prospects we reached out to, it was extremely positive since we were leading with value first.
As we're getting to know the market more & more, we will be exploring more countries in Europe down the line, soon.
The more campaigns we run, the more data we have, the better decisions we make, the more meetings we book.
The Problem
Since Yalmar had a lean team of 4, they struggled to allocate time to marketing their product, and putting it the faces of their ideal customer profile.
