Blog
Field notes from B2B outbound
How we run cold calling, appointment setting, and pay-per-appointment engagements, written by the team that runs each engagement.

10 best lead generation agencies for agencies in 2026
Outbound for people who sell outbound. The ten agencies worth shortlisting when your own pipeline is the one that has gone quiet, and what each is actually good at.
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10 best lead generation agencies for healthcare in 2026
The ten outbound agencies worth shortlisting for healthcare, medtech and digital health: what each one actually sells, which model fits which buyer, and the questions to ask before you sign.
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How many meetings should you expect from a lead gen agency?
"It depends" is not a forecast. What a booked meeting has to mean before a number is worth anything, the inputs that actually set the number, and what to do when an agency will not give you one.
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Outsourced SDRs vs hiring in-house: what we'd do if we were you
Not a pitch for outsourcing. The real trade-offs between building an in-house SDR team and hiring one: cost, ramp, risk, and what happens when the market turns out to be wrong.
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The hidden math behind ROI in B2B appointment setting
Every agency quotes a return multiple. Here is the arithmetic underneath one, which assumptions it hides, and how to check a vendor's number against your own funnel before you sign.
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Belkins review 2026: pricing, approach, and alternatives
An honest look at Belkins: what the agency actually sells, how its pricing works, what its reviews say, and when a calling-first alternative is the better fit.
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Callbox review 2026: pricing, approach, and alternatives
An honest look at Callbox: what one of the largest outsourced SDR providers actually sells, how its pricing works, what its Clutch reviews say, and when a small senior calling team is the better fit.
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CIENCE review 2026: pricing, approach, and alternatives
An honest look at CIENCE: what the AI-platform-led SDR operation actually sells, how its pricing and data offering work, what its reviews say, and when a calling-first alternative fits better.
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Leadium review 2026: pricing, approach, and alternatives
An honest look at Leadium: what the multi-channel SDR agency sells, how its pricing works, and how it compares to a calling-first, pay-per-appointment model.
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Pay-per-appointment lead generation: how the model actually works
What you actually pay for in a pay-per-appointment engagement, how the qualification standard is set, what happens to no-shows, and when the model is the wrong choice.
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Ready to meet your dream accounts?
Tell us who you sell to. We'll tell you how many meetings we can book, and what it costs.
- Pay-per-appointment available
- First meetings in 2–4 weeks
- We say no if the fit is wrong