Maximizing sales potential: +$50,000 in pipeline generation in less than 3 weeks.

NDA

KPI's

NDA

Meetings Booked

Industry

SaaS

Headquarters

HQ Seattle, USA

Company size

1-10

About

Certivo

Certivo is an AI-powered platform that automates and streamlines Environmental, Materials, Safety, Quality, and Sustainability Compliance for manufacturers. Compliance is a crucial, yet time-consuming process for manufacturers, often requiring extensive use of spreadsheets, emails, and phone calls. This inefficiency creates bottlenecks in the supply chain, delaying the ability of manufacturers to bring their products to market. Certivo’s mission is to simplify and accelerate compliance using advanced AI solutions. As a rapidly growing company, Certivo faced a significant challenge: generating high-quality leads and filling the top of their sales funnel. While they had a strong product and a capable sales team, they lacked the internal resources and expertise to execute targeted outbound campaigns, set up cold outreach, and engage with decision-makers effectively. Recognizing the need for external support, Certivo turned to A-sales.co to scale their lead generation efforts.

Client's Challenge.

Certivo needed to:

Identify and engage the right decision-makers within their target market.
Set up and manage outbound sales campaigns.
Generate high-quality leads to ensure their sales team had a consistent flow of potential customers.
Adapt to industry trends and changing regulations to stay relevant in their outreach.
Maintain clear and efficient communication with an external sales team.

Solution Provided by A-Sales.

A-sales.co implemented a comprehensive outbound sales strategy tailored to Certivo’s needs. The process included:

Seamless Onboarding & Rapid Execution
- A detailed onboarding process, including a kick-off call and an in-depth questionnaire, enabled A-sales.co to quickly understand Certivo’s ideal customer profile.
- Within the first week after onboarding, Certivo saw their first appointment with a highly qualified lead.
Targeted Lead Generation & Market Segmentation
- A-sales.co worked closely with Certivo to refine their target industries and geographic focus, covering both U.S. and European markets.
- The team continuously optimized their approach by adapting outreach strategies to different industries and refining messaging based on market feedback.
Trend-Based Messaging & Industry Relevance
- A-sales.co leveraged regulatory trends to craft compelling outreach campaigns.
- For example, in 2024, the PFAS regulations became a key talking point in outreach messaging, helping Certivo engage with stakeholders who were actively seeking compliance solutions.
Consistent High-Quality Meetings
- Within the first few months, Certivo secured seven highly qualified meetings with key decision-makers.
- A-sales.co’s dynamic approach ensured that messaging and targeting were continuously refined, improving lead quality and conversion rates.
- Several of these leads moved further down the sales funnel, with deals actively in progress.
Proactive Communication & Ongoing Optimization
- Real-time communication was maintained through Slack, ensuring transparency and immediate responses.
- Bi-weekly strategy calls allowed for in-depth discussions on campaign performance, data analysis, and continuous improvement of outreach strategies.
- A-sales.co’s team remained agile, quickly adjusting messaging and targeting based on Certivo’s evolving needs.

Results.

The partnership with A-Sales led to significant improvements in Certivo's lead generation and overall market presence:

Accelerated Lead Generation: Certivo saw immediate traction, securing their first qualified appointment within a week of starting the engagement.
High-Quality Meetings: Seven qualified meetings were set up within the first few months, with several progressing toward closure.
Time & Resource Efficiency: Certivo was able to focus on closing deals rather than spending valuable time on lead generation.
Market Adaptability: By incorporating trend-based messaging (e.g., PFAS regulations), Certivo stayed relevant and positioned as a leader in compliance automation.

Seamless Collaboration: The ongoing Slack communication and bi-weekly calls ensured a strong, proactive partnership & feedback loop.

Approach and Tools.

A-Sales utilized a combination of strategic targeting, personalized outreach, and competitive analysis to drive Certivo's success:

List Building and Targeting: Precise list building and research efforts ensured that outreach was focused on the most relevant and promising leads.
Email and Call Experimentation: A series of experimental campaigns allowed A-Sales to identify the most effective messaging and outreach methods for Sera’s target market.
Market Research: In-depth competitive analysis provided valuable insights that helped tailor Sera’s offers to better meet the needs of potential clients.

Conclusion.

Certivo’s partnership with A-sales.co has been a resounding success. By leveraging A-sales.co’s expertise in outbound sales, Certivo has been able to generate high-quality leads, secure meaningful conversations with key decision-makers, and accelerate their business growth. With a combination of strategic targeting, trend-based messaging, and real-time communication, A-sales.co has provided Certivo with a scalable solution to fuel their aggressive growth trajectory. If your company is looking to drive qualified leads, accelerate sales, and optimize outreach strategies, A-sales.co can help. Get in touch today to see how we can help you scale your sales efforts.