How Better Support added +$50,000 in sales opportunities in 54 days.

80%

KPI's

10+

Meetings Booked

Industry

Staffing

Headquarters

Philippines

Company size

21 - 50

About

Better Support

Better Support is a new outsourcing firm specializing in recruitment services, helping medium-sized businesses hire the right talent. As a growing company, Better Support sought to expand its reach, put its offer in front of more potential clients, and grow its business through effective marketing and outreach strategies.

Client's Challenge.

Better Support faced several key challenges when they engaged with A-Sales:

Limited Market Reach: As a new company, Better Support struggled to get its offer in front of the right audience. They had never tried cold email marketing and needed a strategy to expand their reach.
Target Market Uncertainty: Better Support worked with a broad range of industries but lacked clarity on which specific sectors and job roles to target to maximize their efforts.
Need for Expansion: The company wanted to grow but needed help identifying the best approach to scale their business and generate more leads.

Solution Provided by A-Sales.

A-Sales provided a comprehensive solution that involved market research, strategic targeting, and effective outreach:

Industry and Role Targeting: A-Sales began by conducting in-depth market research to identify the most promising industries for Better Support’s services. They focused on specific sectors such as tech companies, retail stores, and e-commerce stores, and then tested various job roles within these industries to find the best targets.
Heavy Testing Phase: The first month was dedicated to a testing phase where A-Sales explored 10 different industries and various job roles within companies to determine what worked best. This thorough approach allowed them to gather valuable insights and refine their strategy.
Outreach Strategies: To increase meeting volume, A-Sales employed several outreach strategies. They scraped LinkedIn for relevant contacts, job posts, and events, particularly within the HR sector. This targeted approach helped Better Support connect with potential clients who were actively seeking recruitment services.

Results.

The partnership with A-Sales led to significant achievements for Better Support:

Meeting Bookings: During the first month, while still in the testing phase, Better Support successfully booked 5 meetings. This was a strong start, considering the company was exploring new outreach methods and industries.
Pipeline Development: A-Sales helped build a robust pipeline of potential clients, providing Better Support with numerous positive responses and opportunities to grow their business.
Refined Targeting: The market research conducted by A-Sales not only saved Better Support valuable time but also provided them with a clearer understanding of their ideal customer profile. This enabled them to focus their efforts more effectively on high-potential industries and job roles.

Approach and Tools.

A-Sales utilized a combination of research, strategic targeting, and proactive outreach to drive results for Better Support:

Comprehensive Market Research: By analyzing different industries and job roles, A-Sales provided Better Support with critical insights into where they should focus their efforts.
LinkedIn and Event Scraping: A-Sales leveraged LinkedIn and industry events to identify and connect with potential leads, particularly in HR, ensuring that Better Support’s outreach was directed at the right people.
Iterative Testing: The heavy testing phase allowed A-Sales to refine their approach and ensure that Better Support’s outreach was both efficient and effective, leading to better results in subsequent campaigns.

Conclusion.

The collaboration between Better Support and A-Sales demonstrates how a new company can successfully expand its market reach and grow its business with the right strategy and support. Through targeted market research, strategic outreach, and iterative testing, A-Sales helped Better Support not only identify their ideal customers but also build a strong pipeline of leads, setting the stage for future growth. This case study highlights the importance of a tailored approach in achieving significant business outcomes, even in the early stages of a company’s development.