Maximizing Sales Potential: 20+ Meetings Within 60 Days.
100%
KPI's
20
Meetings Booked
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SaaS
San Francisco, California
201-500
About
Jotform
Jotform, a leading online form builder, sought to expand its sales pipeline by targeting mid-market and enterprise clients. Despite having strong inbound interest, the company needed a more proactive outbound approach to engage potential customers. They turned to A-Sales to help build and execute an effective outreach strategy.
Client's Challenge.
- Breaking Through Cold Outreach Barriers – Jotform had experimented with email campaigns but found response rates slower than expected.
- Refining Targeting & Messaging – The company needed a structured approach to reach the right decision-makers efficiently & reliably.
- Balancing Volume & Quality – Generating a consistent flow of high-quality leads without wasting resources on low-intent prospects or tirekickers.
Solution Provided by A-Sales.
Leveraging insights from previous successful campaigns, A-Sales built out & customized an outbound strategy that prioritized cold calling over cold emailing, based on early engagement data. The key elements included:
- Personalized Cold Calls – A dedicated team of SDRs focused on direct phone conversations, which proved significantly more effective than email outreach in this case.
- Iterative Messaging Optimization – Real-time feedback from calls helped refine scripts and objection-handling techniques, ensuring more meaningful conversations.
- Consistent Follow-Ups – Multi-touch follow-ups across calls and email outreach kept prospects engaged and warmed up for sales conversations, and demos.
Results.
- 20 QSMs (Qualified Sales Meetings) Delivered in 2 months – Surpassing initial expectations within a short timeframe.
- Higher Engagement Through Cold Calling – Compared to email, calls led to more direct conversations and quicker interest validation.
- Optimized Outreach Strategy – Insights from this campaign helped Jotform refine its future sales prospecting approach.
Approach and Tools.
- Cold calling was the primary driver of success, proving significantly more effective than email.
- A structured, data-driven outreach approach led to rapid improvements in lead quality and conversion rates.
- Real-time adjustments and persistent follow-ups were crucial in maximizing engagement.
Conclusion.
Through a highly targeted cold-calling strategy, A-Sales helped Jotform achieve a strong outbound sales pipeline within just 2 months. This case study reaffirms the importance of adaptability in sales outreach—where the right balance between email and calls can make all the difference.
Results.
100%
KPI's
20
Meeting Booked
NDA
Revenue Generated
