Maximizing sales potential: 30+ Meetings within 30 Days.

93%

KPI's

50+

Meetings Booked

Industry

Videography

Headquarters

Company size

1 - 10

About

Lantern Street

Lantern Street is a content agency operating within the marketing industry, focusing primarily on creating and distributing content for small to medium-sized local businesses. Their target clients include dentists, funeral homes, wedding planners, and schools. Despite their global reach and experience in running campaigns across various countries, Lantern Street struggled to grow their business beyond client referrals.

Client's Challenge.

Before partnering with A-Sales, Lantern Street faced significant hurdles in expanding their client base:

Limited Client Acquisition: Lantern Street relied almost entirely on referrals for new clients and had minimal success with their own outreach efforts. Despite their expertise in content marketing, they had not booked a single meeting through their outreach, severely limiting their growth potential.
Desire for Business Growth: With ambitions to expand their business, Lantern Street needed a more reliable and scalable method for acquiring new clients outside of referrals.

Solution Provided by A-Sales.

A-Sales took a strategic approach to address Lantern Street’s challenges:

Industry and Target Identification: A-Sales began by analyzing Lantern Street's service offerings to identify the industries most likely to benefit from their expertise. They determined that schools, wedding planners, funeral homes, and dentists were ideal targets, with schools and dentists being the most promising sectors.
Tailored Outreach Campaigns: After identifying the target industries, A-Sales crafted specific outreach campaigns with tailored messaging for each segment. They tested multiple angles to determine which approach would resonate best with each industry.
Strategic Implementation: A-Sales quickly implemented the campaigns, ensuring that each outreach effort was personalized and relevant to the target audience. This approach helped to immediately capture the attention of potential clients and generated positive responses.

Results.

A-Sales delivered remarkable results for Lantern Street in a very short time:

Rapid Meeting Bookings: Within just 5 days, A-Sales booked 11 meetings with different dentists in the UK, significantly exceeding the initial KPIs set for the campaign.
Impressive ROI and Business Growth: Over the course of 30 days, Lantern Street closed several deals with dentists and schools, resulting in a substantial return on investment. These successes marked a shift from their previous reliance on referrals, enabling them to scale their business more effectively.

Approach and Tools.

A-Sales leveraged their extensive experience and a data-driven approach to achieve these results:

Precise Targeting: By accurately identifying the industries and decision-makers that aligned with Lantern Street’s service package, A-Sales ensured that outreach efforts were directed toward the most promising leads.
Customized Messaging: A-Sales created tailored messages for each industry, making the outreach campaigns more effective in capturing the interest of potential clients.
Swift Execution: The campaigns were launched and optimized quickly, allowing Lantern Street to see results in a matter of days.

Conclusion.

The partnership between Lantern Street and A-Sales underscores the importance of targeted outreach and strategic campaign execution in driving business growth. By focusing on the right industries and tailoring their messaging to resonate with potential clients, A-Sales was able to help Lantern Street overcome their client acquisition challenges and achieve substantial growth in a short period. This case study highlights how a well-planned and executed strategy can transform a company's client acquisition process and contribute to long-term success.