Maximizing sales potential: 20+ Meetings within 30 Days.

100%

KPI's

20+

Meetings Booked

Industry

Marketing

Headquarters

Dubai

Company size

11 - 50

About

TangoScale

Tango Scale is a digital marketing company with a strong focus on e-commerce websites and online stores, specializing in Facebook and TikTok advertising. Based in Sweden and Dubai, they operate globally, primarily targeting the fashion industry, including high-end luxury jewelry brands and established companies. Despite their expertise, Tango Scale faced significant challenges in generating leads and converting them into meaningful business opportunities.

Client's Challenge.

Before partnering with A-Sales, Tango Scale had worked with three different lead generation agencies, but these efforts did not meet the expected results. This track record made Tango Scale cautious about engaging another agency. Their specific challenges included:

Struggling to Find a Compelling Offer: Tango Scale tested several strategies to provide upfront value to potential clients, such as offering free ad creatives or promising a 30% profit increase within 30 days, but none of these approaches resonated with their target market.
Difficulty in Identifying Decision Makers: Finding the right contacts within fashion stores—specifically, the decision-makers—proved to be a significant hurdle, which impeded their ability to set up meetings and drive sales.
Need for Sales Boost: Ultimately, Tango Scale needed to secure more meetings and boost their sales, but their existing strategies were falling short.

Solution Provided by A-Sales.

A-Sales approached Tango Scale's challenges with a structured and innovative strategy:

Testing Multiple Offers: Recognizing the importance of identifying the right approach, A-Sales conducted a series of tests with six different campaign angles. Through this process, they discovered a specific strategy that effectively resonated with potential clients and significantly boosted engagement.
Email Identification and Enrichment: To tackle the problem of finding the right contacts, A-Sales utilized their own database of leads and enhanced it using tools like Clay and Ocean.io. This process involved taking generic emails and enriching them to identify and reach the personal emails of decision-makers within target companies. (Which is a known problem when trying to reach ecommerce stores)
Iterative Campaign Testing: A-Sales didn't just settle for one approach; they conducted a series of iterative tests to refine the campaigns, ensuring that each strategy was optimized for the best possible results.

Results.

Despite the initial challenges, A-Sales delivered impressive results for Tango Scale within just 30 days:

Significant Meeting Bookings: Tango Scale successfully booked 20-25 meetings, which was a major achievement considering their previous struggles. This surge in meetings provided the necessary boost to their sales efforts.
High Return on Investment (ROI): The effective strategies and tools implemented by A-Sales resulted in a great ROI for Tango Scale, reinforcing the value of their partnership and overcoming the issues that had plagued them in the past.

Approach and Tools.

A-Sales employed a comprehensive approach, leveraging their experience and advanced tools to deliver results:

Offer Testing and Refinement: By testing multiple campaign angles and refining them based on feedback and performance, A-Sales ensured that Tango Scale’s value proposition resonated with their target market.
Advanced Email Enrichment: Using Clay and Ocean.io, A-Sales was able to go beyond generic contacts, reaching the right decision-makers effectively.
Strategic Use of Databases: A-Sales' proprietary database played a crucial role in identifying potential leads and converting them into booked meetings.

Conclusion.

The partnership between Tango Scale and A-Sales highlights the importance of persistence, innovation, and strategic targeting in overcoming market challenges. A-Sales’ ability to quickly adapt and implement successful strategies allowed Tango Scale to break through their lead generation obstacles and achieve substantial growth in a short period. This case study underscores the value of a tailored approach in digital marketing and the significant impact that a well-executed strategy can have on a company's bottom line.