Maximizing sales potential: 25+ meetings within 30 days.

100%

KPI's

25+

Meetings Booked

Industry

SaaS

Headquarters

Norway

Company size

1 - 10

About

Yalmar Solutions

Yalmar Solutions is a wealth-tech company providing a one-stop solution for family offices and fund managers to integrate and manage investments in banks. Despite having a robust solution ready for the market, Yalmar Solutions relied heavily on client referrals and struggled to proactively reach out to potential clients to initiate conversations and book meetings.

Client's Challenge.

Yalmar faced several significant challenges in expanding their client base:

Limited Outreach: Yalmar Solutions primarily acquired clients through referrals, limiting their growth potential.
Targeting Difficulties: The company needed to identify the right job roles and countries to target for their outreach efforts.
Market Specificity: Given the specificity of their product and the initial focus on Scandinavian countries, list building and lead research required stringent criteria to ensure quality outreach.‍
TAM (Total Addressable Market): The company needed to expand beyond its initial geographic focus to ensure continued growth.

Solution Provided by A-Sales.

A-Sales developed a targeted strategy to help Yalmar overcome their challenges and expand their market reach:

Targeted Lead Identification: A-Sales began by identifying the specific job roles and countries that would be most receptive to Yalmar’s offerings. This involved in-depth market research and analysis to pinpoint the ideal clients within the family office and fund management sectors.
Strategic Market Expansion: Recognizing the limitations of focusing solely on Scandinavian countries, A-Sales expanded Hjalmar’s outreach to include Western Europe. This strategic move increased the pool of potential clients and broadened the company’s market reach.
Enhanced Outreach and Visibility: A-Sales implemented a comprehensive outreach strategy to get Yalmar’s name out into the market. This involved spreading awareness of their solutions, initiating conversations with potential clients, and booking high-value meetings.
Strict List Building and Lead Research: Given the specificity of Yalmar’s product, A-Sales conducted rigorous list building and lead research to ensure that only the most relevant and high-potential leads were targeted. This careful selection process was crucial for the success of their outreach efforts.

Results.

The collaboration with A-Sales led to significant successes for Yalmar:

Rapid Meeting Generation: In the first 5 days, A-Sales booked 7 meetings for Hjalmar, which expanded to 20 meetings by the end of the month. These meetings provided Hjalmar with valuable insights and feedback that were instrumental in refining their approach and product offerings.
High-Value Pipeline: The meetings booked were not just numerous but also highly valuable. With a pipeline revenue of $1.2 million generated from these meetings, each client had an average potential value of $60,000.‍
Market Expansion: The expansion into Western Europe allowed Hjalmar to tap into new markets, significantly increasing their Total Addressable Market (TAM) and ensuring sustained growth.

Approach and Tools.

A-Sales utilized a combination of market research, targeted outreach, and strategic expansion to drive Yalmar’s success:

Market Research and Targeting: In-depth research was conducted to identify the right job roles and markets, ensuring that outreach efforts were focused on the most promising leads.
Geographic Expansion: By expanding Yalmar’s reach beyond Scandinavian countries to Western Europe, A-Sales significantly increased the potential client base.‍
Tailored Outreach: A-Sales implemented a highly tailored outreach strategy that focused on initiating meaningful conversations with potential clients, resulting in high-value meetings and a strong sales pipeline.

Conclusion.

Yalmar’s experience with A-Sales demonstrates the power of strategic outreach and market expansion in driving business growth. By identifying the right targets, expanding their geographic focus, and enhancing their visibility in the market, A-Sales helped Hjalmar generate significant revenue opportunities and set the stage for continued success. This case study highlights the importance of a well-executed outreach strategy in overcoming market challenges and achieving business objectives.