OMNICHANNEL B2B LEAD GENERATION
BOOST YOUR SALES PIPELINE WITH UP TO 25% CLOSE RATES
Tell us more about your business
Sera is a field service management software company serving plumbing firms, air conditioning services, HVAC companies, and electricians.
Founded by a 30-year veteran in the HVAC industry, Sera's software is designed to address every key pain point in the field.
The software offers an all-in-one solution for service management with a mature product and a large Total Addressable Market (TAM) of 2 million accounts.
Sera needed assistance with pipeline generation and enhancing lead acquisition efforts.
Leads.io is a premier, tech-enabled lead generation agency serving businesses of all sizes worldwide.
The company operates in 7 countries with a team representing 40 nationalities.
Leads.io is the largest lead provider to the trades industry globally.
The company aims to accelerate lead generation efforts for the UK market, particularly through its Greenmatch brand.
We’ve made generating high-quality leads easier and more effective than ever before.
Tailored packages.
Your ICP, ready-to-buy prospects.
Tailored Package
Any business, any requirements - we’ll make it work.
We help test and validate your product or service ideas by first defining the channel, value proposition, and messaging.
Our research team will carefully craft lists of prospects that are 1:1 to your ideal customer profile.
Eliminate unqualified meetings with premium lists featuring decision-makers who are ready to buy.
Since working in 50+ industries, our team are industry expert. Even if you think your niche is unique, we have the know-how to drive the best results.
After sending 10,000,000+ cold emails in total, we adopt the best practices & set up to make sure your emails land inside of the prospect’s inbox, and never in the spam folder.
Our SDRs reach out to prospects based on their expressed intent, leveraging advanced technology to optimize their approach.
How Companies Succeed With Us.
Not Like Other Sales Outsourcing Agencies.
Fit-to-Purpose Outsourced Sales Department
Every business has unique needs, and generic solutions won’t cut it. That’s why we build fit-to-purpose, 100% outsourced sales development teams, designed to serve your specific goals.
From hiring to training and ongoing coaching, we handle every aspect of building a pipeline, so you can focus on closing.

Uniquely Qualified Appointments
Our sales methodology is built on meaningful conversations, ensuring that every appointment is exceptionally qualified.
Unlike others who focus on volume, we prioritize quality—so you’re not wasting time on deals that won’t close.
1000+
Appointment Set
500+
SDR Teams Built
3-Times
INC5000
5+
Years Serving B2B
Ambassadors for Your Brand
Your brand’s reputation is everything. We ensure your outsourced department sounds like you and works as an extension of you, protecting your brand reputation at every step.
Unlike poorly trained offshore reps, your team is built with industry best practices and operates as true ambassadors of your brand.
SalesRoads
Dedicated reps
5 - 10 years industry experience
3x industry standard training
Other Vendors
Inexperienced SDRs
Minimal training
Constant churn
What Makes A-Sales Your #1 Choice.
Here's how we stand out among other lead generation agencies.
- Striking the perfect balance between proven frameworks and flexible solutions
- Seamless integration with your team for smoother collaboration
- Leveraging cutting-edge tools and advanced methodologies
- Clear and transparent communication at every step
- Your success is our number one priority
- Open and effective communication is at the core of what we do
FAQ.
How much time does it take to get up and running?
We developed a unique and efficient onboarding process that takes 5 business days from kick-off call to launch. It is worth mentioning that it takes literally 5 hours of our clients’ time and 2 calls to get our team up to speed with your ideal customer profile and value proposition.
When will we see our first leads/appointment?
Very often we see appointments coming in during the 1st week of partnership. Though we can’t guarantee instant results, they may come in the first weeks or months depending on external factors like season or industry specifics. Normally, the number of appointments gradually increases over time.
Can you guarantee the number of appointments you set?
Our average lead-to-appointment conversion rate is at 1%–2%, based on 5,000 different campaigns for 50 industries and 1,000 clients. We know that 500 leads translates into around 5–10 appointments booked.
This helps us precisely predict the number of meetings we can deliver, depending on your business specifics and industry. Also, we regularly analyze the performance of each campaign and adjust them to improve results.
What happens if you don’t fulfill the commitment?
Though we usually are right on track and even overdeliver, reaching 120% KPIs and more, we admit that in mere 0,5%–1% of cases something can go wrong.
As far as we use predictive risk management, well let you know about the possible challenges before they can impact your results. Additionally, we adjust or change the approach and strategy and even can shift to the other channel.
How will I be able to monitor the progress of my campaign?
We will assign an account manager who will report to you on our progress daily (via Slack) and weekly (during a sync-up call). Additionally, we will generate comprehensive marketing reports with deep insights into your campaign using Google Looker Studio.